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Brand Udaipur has seen a steady growth, as a Global Tourism Hub: Lakshyaraj Singh Mewar

Udaipur evokes magic in the minds of the traveller, and has seen a steady growth in infrastructure, enabling it to host prestigious global conferences and celebrity weddings. DI talks to the scion of the royal family, Lakshyaraj Singh Mewar, to uncover some of the secrets of its success. How has the city grown in the last two decades and more importantly, in the last five years? As a city, not in terms of tourism. I …

Destinations

Andhra: Creating a New Niche with a successful Marketing Strategy.

It was on 2nd June 2014, at the stroke of midnight, that the princely state of Andhra Pradesh, was divided into two; a new state of Telengana was created. Away went the jewels in the crown, such as capital city of Hyderabad and the Char-minar, the Hussein Sagar Lake and the proverbial Hyderabadi Biryani as well… Imagine the crisis – the name is STILL Andhra Pradesh, but you have a mutated strip of landmass minus …

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A vision, ease of business and piecing together products critical for driving Delhi’s tourism: CII

The need for a resilience framework to ensure a stronger comeback for travel, tourism and hospitality sectors, has never been more profound. COVID-19-induced challenges have underlined the need for calibrating strategies to place tourism and travel, and related businesses, at centre stage for the state’s economic recovery. CII Delhi recently conducted an e-conclave titled ‘Building Delhi for a New World’ to highlight the challenges and moot the road ahead.  Senior industry leaders suggested opportunities and …

Destinations

States must assuage concerns about safety and hygiene, says Souvagya Mohapatra

Souvagya Mohapatra, Executive Director of Mayfair Group of Hotels, Chairman of FICCI Eastern Region Tourism Committee, Co-Chair of CII Eastern Region Tourism Council and Co-opted Executive Committee member of FHRAI has much on his plate. As a senior member of several industry associations, he has been making representations to state governments and the central government, outlining the industry’s pressing concerns. As the chief executive of the Mayfair Group, he has a tough task of getting …

Destinations

Mata Vaishnodevi Yatra: measured steps needed to build confidence

Envisaging SOPs and establishing well-laid-out mechanisms to ensure a seamless experience, safety and well-being of pilgrims arriving at the Holy Shrine were the central themes of the recently conducted webinar titled ‘Way forward for tourism & Shri Vaishno Devi Yatra- Post COVID-19.’ Industry experts and government functionaries discussed a slew of measures that are likely to instil much-needed confidence among devotees hoping to undertake the coveted trip to the Temple. Here are some excerpts from …

Destinations

CII Webinar underlines Odisha’s challenges; a multi-pronged approach critical

Perfunctory measures won’t cut now, believe stakeholders, regional and national. In the recently conducted webinar titled ‘Tourism Insight and Strategies to the Covid-19 Crisis’, organised by the Confederation of Indian Industry (CII), in Bhubaneshwar, industry leaders advocated for a proactive stance from the government. They asked for immediate relief measures to stem the downward slide that threatens the very existence of businesses and is likely to render millions without employment in the tourism and hospitality …

Destinations

Need for tourism re-branding in the times of Covid-19; Bring the Change Now

This article attempts to address essentially the destination managers/ decision makers/ marketing managers in Tourism Boards/ DMO/ etc whose main role is to promote and market the bouquet of tourism products available to the country/geographical region/area of business. Covid-19 is now nudging the destination managers/ brand managers to re-position, re-brand, re-market, re-promote, re-communicate its array of tourism products. Scenario facing tourism marketers post Covid-19 lockdown Any industry or sector which by its very nature does …

Destinations

Rani George, secretary tourism, Kerala records her appreciation to all agencies who helped in repatriation of stranded tourists

Kerala Tourism has again extended support and assistance to foreign tourists who could not return home due to the ban on international flights which was effected to prevent the spread of COVID 19. The Consulate of the Federal Republic of Germany came forward to operate charter flights to repatriate the German nationals and European Union nationals stranded in India. Those tourists who are asymptomatic and have completed 14 days in Kerala or tested negative were …

Destinations

Odisha Refreshes it’s Product, Re-Invents the wheel.

Odisha’s new campaign is about being India’s Best Kept Secret. Indeed, this is the truth as the state has everything going for it, but perhaps lack of connectivity, infrastructure support, and inadequate funding for tourism have not allowed the kind of tourism centric growth that the state should have witnessed. There have been sporadic bursts of energy, one hopes this time around it would sustain and develop into a long term strategy of economic and …

Destinations

Ladakh Today: Looks Forward to Progress in it’s Independent Status

A month after the creation of Ladakh as a Union Territory, Amita Sarwal spent a week there. She, met various Ladakhis, visitors, and tour operators. Each one had a similar concept – advocating and upgrading Ladakh’s charms! Standing majestically on a hillock, is the circa-1820 Stok Palace, a recognised landmark in Ladakh. Residing here, in what has been turned into a boutique heritage hotel, is H.E. Raja Jigmed Wangchuk Namgyal. The owner is well aware …

Destinations

Jaipur: JLL 2020 consolidates as a new-age tourism driver

The Jaipur Literary Festival has indeed become as integral to Rajasthan’s already vibrant annual calender, so much so, it is now vying for space amongst tourists as its legendary festivals. Precursor to some 200 more such festivals, its best tribute must be the clones it has fostered in India and overseas. Founded in 2006, it is described as the world’s largest free literary festival. That’s not too difficult a feat given it is in India, …

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IQRA 2019: A celebration of Kondotty Culture and Togetherness

Celebrating the cathartic spirit of Kondotty culture, IQRA: Kondotty Sufi Fest, 2019 was conducted by Thakkiya Foundation for culture and development on 16th and 17th November 2019 at Qubba Premises, near Calicut Airport. Storytellers, poets, eminent musicians created the aura of the fest and transformed it into an event unlikely to forget. One of the major highlights of the festival was the procession with Muttum Vilijiyum from Kalothu Thakkiya to Kondotty Thakkiya. Other than that, …

Destinations

Maharashtra to privatize 22 forts, ropes in private sector for heritage conservation

Maharashtra state government has given the go-ahead to privatise 22 forts under its jurisdiction. On the lines of Rajasthan and Goa, the new tourism policy promulgated by the state government would enable private players and consortia to manage 22 forts that are not under the purview of the ASI. These structures are categorised under class 2, meaning they are of lesser historical significance and can be developed by interested parties. Besides resorts, the new policy …

Destinations

HRAI backs govt.’s plan of amending e-Visa rules to boost FTAs

The Federation of Hotel and Restaurant Associations of India (FHRAI) along with its regional Association the Hotel and Restaurant Association of Western India (HRAWI) have appreciated the Government’s plan to introduce a five-year electronic tourist visa against a fee of $80 along with easing several e-Visa regulations and reduction of other charges. The Tourism Ministry has also hinted at introducing a one-month e-Visa for foreign tourists at a fee of $25. FHRAI has stated that …

Destinations

MMT rolls-out ‘MyIndiaMyTrips’ campaign to support PM’s vision for domestic tourism

MakeMyTrip has rolled-out its digital campaign #MyIndiaMyTrips to inspire and assist Indian travellers to plan their travel and explore the best of India. In line with the Prime Minister Narendra Modi’s appeal to all Indians to visit at least 15 destinations in the next three years with in India, the campaign has been conceptualised to make it intuitive for Indians to book their travel per their interest. MakeMyTrip’s digital campaign has been thematically designed to …

Destinations

Kerala Tourism banks on human-nature connect; new campaign a huge success

Kerala Tourism has drawn enthusiastic response to its recently launched brand campaign – ‘Human By Nature.’ The symbiotic relationship and harmony between human and nature is the essence of the three-minute long video. The global brand campaign was launched by Kerala Tourism Minister Kadakampally Surendran in New Delhi. The video offers a snapshot of the state –backwaters, beaches, houseboats, catamarans, Theyyam artistes, hill stations, wildlife, festivals, and scrumptious cuisines. Describing the latest campaign as a …